Display Advertising

Display Advertising

Lecture
Introduction to Display Ads
  • What are display ads
  • Various display ad networks
  • Bidding models in Display ads
  • Types of Display ads
Lecture
Targetting in Display ads
  • Demographics
  • Interest
  • Remarketing
  • Placement targetting
Lecture
Display Campaign Creation
  • Geography and Language targeting
  • Bids and Budgets
  • Ad Extensions
  • Ad Delivery
Lecture
Display Campaign Creation
  • Ad Rotation
  • Campaign URL options
  • Static ad creation
  • Device targetting
Lecture
Display Campaign Creation
  • Frequency Capping
  • Content label
  • Ad targetting
  • Ad Creation
Lecture
Display Campaign Analysis
  • Segementation
  • Auction Insights
  • Content analysis
  • Target Insights
Practical
Search Ads
  • Group activity: Planning for an Industry
  • Campaign for student's own website