Email Marketing

Email Marketing

Lecture
Introduction to Email Marketing
  • Importance of Email marketing
  • Email marketing softwares
  • Pricing
  • Best Practices
Lecture
CAN-SPAM Act.
  • What is CAN-SPAM act?
  • Rules
  • Application
Lecture
Challenges in Email Marketing
  • Open rate
  • Delivery faliure
  • System spamming
  • User spamming
Lecture
Types of Campaigns
  • Regular
  • A/B testing
  • Plain text campaign
Lecture
Email campaign creation
  • Campaign creation
  • Campaign analysis
  • Lead nurturing
Practical
Running live Email campaign
  • Create emailer and send it to a demo list to analyse performance.