Google Analytics

Google Analytics

Lecture
Introduction to Google Analytics
  • Overview of Google Analytics
  • Integration of GA with website
  • How does GA Work?
  • Account structure and properties.
Lecture
Google Analytics (Continued)
  • Getting to know your GA Panel
  • Understanding terminologies
  • Real time tracking of traffic, source, device,conversions etc.
  • Event tacking usnig categories, action, label and value.
Lecture
Google Analytics (Continued)
  • utm parameters and best practices
  • Creating custom reports and dashboards
  • Audience insights
  • Analysis of various traffic channels
Lecture
Google Analytics (Continued)
  • Analyzing website performance
  • Setting up sales funnel.
  • Linking different Google properties
Lecture
Google Analytics (Continued)
  • Attribution Models
  • Understanding and implementing filters.
  • User management.