Search Engine Marketing

Search Engine Marketing

Lecture
Introduction to PPC
  • Importance of PPC advertising
  • Terms included in PPC advertising
  • Ad Rank and Actual Cost
  • Account Structure
Lecture
Into Google Ads
  • Bidding models
  • Landing Page Optimization
  • Conversion Setting
  • Types of Campaign
Lecture
Search Campaign Creation
  • Geography and Language targeting
  • Bids and Budgets
  • Ad Extensions
  • Ad Delivery
Lecture
Search Campaign Creation
  • Ad Rotation
  • Campaign URL options
  • Static ad creation
  • Dynamic ad creation
Lecture
Search Campaign Creation
  • Keyword match types
  • Search campaign analysis
  • Campaign experiments
  • Remarketing lists for Search ads
Lecture
Search Campaign Analysis
  • Segementation
  • Auction Insights
  • Dimensions
  • Campaign, Ad Group, Ads and Keyword Analysis
Lecture
Search Campaign Analysis
  • Performance of Extensions
  • Audience analysis
  • Reporting and dashboarding
Practical
Search Ads
  • Group activity: Planning for an Industry
  • Campaign for student's own website