Search Engine Optimization

Learn how to rank your webpages on Google and Bing

Lecture
What is Search Engine?
  • How Google crawler works?
  • SEO Periodic Table
  • Search syntax (site, allintitle, allinurl, cache)
Lecture
Planning your SEO
  • Keyword Research
  • Rank Tracker
  • KEI
  • Pages to work on
Lecture
On-Page SEO
  • Title
  • Description
  • Headers
  • Content
Lecture
On-Page SEO (Continued)
  • Alt Text
  • Anchor Text
  • Breadcrumbs
  • Sitemaps
Lecture
On-Page SEO (Continued)
  • Mobile Friendliness
  • Site Speed
  • URL Optimization
  • Indexing
Lecture
On-Page SEO (Continued)
  • robots.txt
  • No-indexing a particular section
  • Keyword Density
  • SSL
Lecture
Schema markup
  • Structured Data(Microdata)
  • Rich Cards (JsonLD)
  • RDFa
  • Applying Schema markup to site
Lecture
Off-Page SEO
  • Fred Update
  • Link Building methods
  • Link Earning methods
Practical
SEO Audits
  • SEO Audits
  • SEO Audit Tools
  • SEO mesurement and reporting
Practical
Optimization practices
  • Optimized Content Creation
  • On-page optimization of 6 pages on website
  • Link building practices (for atleast 10 links)